On the sixth floor of the reborn Shibuya PARCO sits Nintendo TOKYO, the first official Nintendo store in Japan and a must-visit for fans of Mario, Zelda, Splatoon, Animal Crossing, and the wider Nintendo universe. Sleek, colorful, and impeccably designed, it's a stark, modern contrast to the cluttered charm of Akihabara — and a guaranteed authentic source for Nintendo merchandise you can't easily buy abroad.
What to see
The store is a celebration of Nintendo's characters and history. Expect plush, apparel, homeware, stationery, accessories, and store-exclusive original goods designed specifically for Nintendo TOKYO. Photogenic displays — a giant Mario, themed installations, and rotating featured franchises — make it as much a photo destination as a shop. Fans of specific series will find dedicated corners stuffed with goods, and limited collaborations appear regularly.
Who it's best for
Everyone (level 1–10): Nintendo fans and casual gamers alike. With no "avoid if," it's broadly appealing — even non-gamers recognize and enjoy these characters.
Practical tips
- Access: Inside Shibuya PARCO (6F), a short walk from Shibuya Station; the same floor hosts other game/anime stores (see Pokémon Center Shibuya).
- Language: Low barrier. Goods are self-explanatory and the store is tourist-experienced; tax-free service is available.
- Budget: Medium. Small souvenirs are affordable; apparel and large items climb higher.
- Reservation: Not required, though the store can get very crowded, occasionally using timed entry during peak periods.
- Etiquette: Photography of displays is usually welcome, but avoid shooting other customers and follow staff guidance.
Why it earns its spot in a trip plan
Nintendo TOKYO offers a polished, family-friendly, universally appealing stop in central Shibuya — perfect for travelers who want guaranteed-genuine merch and a fun photo op without venturing to a specialist district. Because it shares the 6th floor of PARCO with the Pokémon Center, Jump Store, and Capcom Store, you can knock out several flagship shops in a single visit. Check for store-exclusive items and current collaborations before you go, as the best limited goods sell out quickly.